Aldi's Thanksgiving Basket, Priced at Just $47, Can Feed a Group of 10 People with Plenty of Food

The average American shopper will not be feeling financially free this holiday season. Even considering factors like the expired Farm Bill that controls dairy prices and squeezing even further the already crowded job market. In fact, even fast-food prices are not coming down.


But if there is one brand that has been consistently aware of their patrons' purses, that is budget grocer Aldi, which has just revealed that its Thanksgiving staples will be offered at lower prices in 2024 than they were back in 2019.


This year, Aldi will sell a Thanksgiving Basket, which contains all the dishes that comprise a classic family gathering for 10, for an incredibly affordable price of $47, a promotion that Aldi hopes will come as a "welcome relief" to high grocery prices. It includes all of the most popular items troubling customers ruckuses: butterball turkey, gravy, dinner rolls, cornbread stuffing, and macaroni and cheese—ingredients to create a cranberry sauce, mashed potatoes, sweet potato casserole, green bean casserole, and a pumpkin pie as well.


In a press release, CEO Jason Hart said, "We worked hard this Thanksgiving to deliver the best value and quality products so everyone can enjoy a traditional meal with family and friends and not have to go cheap."


For those people who do not wish to make a Thanksgiving dinner from scratch or for those who do not need everything that will be provided beneath the spread, Aldi also has $10 sets that are suitable additions to any self-respecting potluck but only contain a few specific essentials of a good one. One has a package of chicken and rice with a bottle of wine and some crackers and grapes with some dip, while another one has a package of Pinot Noir wine with cheese, crackers, and grapes. The most Thanksgiving-looking of all the bundles combines wine and a whole pumpkin pie.


These new products are also in competition with the recently unveiled Thanksgiving offer by Walmart, which tries to minimize the cost per head to about 7 dollars assuming that there are 10 people in a household. In addition, bundling or 'baskets' of items on sale help appeal to the consumers who may consider it hard to purchase all the components of Thanksgiving dinner at once as opposed to in bits or pieces.


It is also relevant to mention that the basket for Thanksgiving offered by Aldi for $47 is not in any way prepared for pricing after sales, discounts, and loyalty cards, which is common with other grocery stores. These techniques also involve business loss leaders where there is a flatted infrastructure without music, a smaller store size, and merchandise in shipping containers instead of retail-ready packages, which most consumers do not like.


Furthermore, the chain earns millions of dollars every year from its 'Aisle of Shame'. Well, why not consider introducing such aisles in all supermarkets?